WE DO THE WORK. YOU LOOK LIKE THE GENIUS.
Cut Through The Clutter
Humor attracts attention and consistently holds the audience for longer periods of time.
Be More More Likable
Humor creates a relaxed, positive mood which increases the consumer’s likability of your brand. There is a 50% increase in likability of a brand when using humor.
Increase Your Brand Recall
Because humor makes a message more memorable, it will be acted upon for a longer period of time. Increase your brand recall by 38% while increasing your message recall by 39% with humorous ads.
Level The Playing Field
By taking a calculated risk with humorous, edgy ads that resonate with the consumer, a smaller company is able to compete with their larger counterparts.
Advertisers seen as willing to laugh at themselves and make light of experiences are perceived as being more honest by consumers. Because humor acts as a distractor, the counter argument is inhibited, resulting in increased persuasion.